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Katrina K.


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Investing in My Coaching Business Has Taught Me This

An important lesson I’ve learned about building my coaching business is the importance of investing in myself. 

I recently hired a new coach and it reminded me again of all the emotions that come up for me when I choose to invest in myself. 

For Me, Investing In My Coaching Business Starts with Excitement and Possibility

Initially there’s the excitement of finding someone whose energy, values, and work align with what I want. 

Then there’s the excitement about all that’s possible from being able to learn from her and grow because of that experience. 

And there’s the excitement about the greater impact I’ll be able to make in my clients’ businesses and lives.

Until the Excitement Fades

But then the excitement gets mixed up with a bit of doubt. 

For me that sounds like that little voice wondering…

  • if I can really create the results that she promised.
  • how I’m going to be able to create those results.
  • if it’s the right time for such a big investment.
  • what my husband’s going to think about another investment.

And Finally I Remember to Trust Myself

Finally there’s the certainty that I’m ready for this and committed to show up, do the work (both internal and external), and get the results I came for. No. Matter. What.

Resources (blog post): 5 Ways A Coach Is An Investment for Your Business and Life

My Experience Investing in My Coaching Business Makes Me Think Of You

Every time I invest in myself I’m reminded of you. I’m reminded that investing in yourself likely brings up all the emotions for you too.  If that’s true for you, I want you to know that I see you.  

And, while there may be coaches out there who don’t have those nervous jitters and self-doubt creep in (even if temporarily), I still do. And I don’t think there’s anything wrong with me when it does. 

The willingness to invest in ourselves is such an amazing gift. But remember that when you’re contemplating investing in yourself, you’re still a human with a human brain who’s making a bold decision.

Allow your emotions to be along for the ride. Listen to them. Lean into them. And ultimately trust yourself. 

Resource (blog post): What I’ve Learned From My Coaching Business

One Last Note!

If you’re ready to invest in yourself and your business and you want to work with someone who gets you, send me an email at I’d love to schedule a free consultation call to see if you’d be a good fit for my 6 month 1:1 coaching program.

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